In this blog post, I thought I would delve a little deeper into the theory behind ‘niching’ down. In marketing terms, we call this market segmentation. An understanding of market segmentation can help interior designers identify gaps in the market that they could serve better rather than open up their services to everyone and facing massive competition.

How do you choose a branding agency for your interior design business? Do you need one? What questions should I ask and how do I know I am investing in the right one? In this blog post , I will cover how to hire the perfect branding agency for your interior design business.

One of the design consultation goals is not only for your client to get to know you but for you to provide a lot of value in this consultation. That means that you arrive at this consultation fully prepared with a bag of resources you can use to help you help your client. So what should you bring? In this blog post, I will explain what you should have in your consultation bag.

Ever feel that you are being pulled in several directions as a designer, and you don’t know where to start?

Here are some tips to help you increase your efficiency as an interior designer…

Your Interior Design Welcome Guide sets the tone for your project. It outlines your service and how you work with them. Read the blog to find out how to write the best Welcome guide

Ever feel that you are being pulled in several directions as a designer, and you don’t know where to start?  Read the blog for the best efficiency tips

An interior design consultation is an important step to finding your ideal client. Read the blog to find out what are the best practices for running a smooth and effortless interior design consultation.

In this blog post, I will give you three tips to start automating tasks in your workflow so that you can spend time on the tasks that push the needle in your interior design business.

In this blog, I’ll look why you should write interior design business policies and the kinds of interior design policies that you should have in your interior design business.

An interior design discovery call is essentially a sales call. Find out how you can hold an effective one in this blog post

In this blog, learn how to put together interior design packages at different price points & increase your revenue by serving clients at different price levels but retaining your excellent level of service.

Time tracking is one of the most important ways that you can manage the profitability of your business. Read the blog to find out more.

This important form is the first part of the client journey. A professional and to the point form will help you vet interior design clients to help you find your ideal client. Read the Design Ink Blog to find out more

Dealing with indecisive clients can be a challenging aspect of working as an interior designer. I have had a few projects where the clients have lost sight of their original brief and got distracted by a new shiny object. Read the blog for strategies to help you move from maybe to yes!

In my coaching sessions, one of the things that I emphasise to my students is the importance of having a design process. This is the path that you and your client with travel throughout your design project.

Want to learn how to make your interior design business more profitable? What is the secret to maximizing your profitability as an interior designer? It’s simple. Manage your time. Read this blog post to find out more.

In this post, I’m going to discuss why it is important to define your WHY aka your Values as an interior designers and how it can help us make effective decisions.

We are trained as interior designers to take control of projects and to drive them forward. I know that when I start a project I start with the big picture and then work through. I have a strict protocol and procedure that I like to follow for my projects but sometimes, the client or clients likes to take charge. Read more to find out how to deal with this.

Need to create an interior design portfolio for interior designers? Find out a step by step method to creating the perfect interior design portfolio to find your dream job.

The road of a creative is never easy. Want to hear my story of numerous false starts, grand adventures and a fulfilling career?