What Should be Included in Your Interior Design Inquiry Form?
This short contact form will help you gauge if this client is a fit for your services. Most of the inquiries that are received by designers do not lead to booked projects & it can take a lot of time to respond to all the inquiries that you receive.
Your inquiry process can be streamlined so that you can spend more time on your ideal client instead of answering prospects. This form aims to vet clients as much as possible and to set tones and expectations.
It should take only a few minutes to complete- any more time, and a prospective client may find it overwhelming and not fill it out at all.
The best way to have a questionnaire like this is to either have a link on your website that takes your client to the questionnaire or embed a form via CRM like Dubsado. This means that you can set up your client pipelines.
Here are the questions to include:
First and last names in separate fields. This helps format and customise your responses.
Best contact email
Location if being a local designer is important or if you only work in certain areas
Type of project: full service, e-design, full service and design management, you could use radio buttons or checkboxes
Brief Scope of project: you could have radio buttons to indicate rooms, or you could just leave a blank space for a description
Budget Range-this is especially important if you have a minimum project cost, have a dropdown menu here
Project timeline: if they want the project asap and you are fully booked out, you may not be able to serve them
Style: you could include this, but if they like your work, they probably like your style
Favourite interior design store: this can help you get a sense of their budget and style
Goals of the design project: a paragraph describing what they want to get out of the space
If your client journey includes an initial short consultation via phone or zoom, you may what to shorten this contact form as you can cover some of the points in your 15 to 20-minute discovery call.
After they have filled this out, ensure that you have an autoresponder set up so that you can let your client know when they can expect a response from you. You could also provide a link to your website so they can learn more about you and your services. If you are building your email list, you could include a link to your freebie so they can join it.
The goal of this form is so that you can judge if this client is a good fit for you. Some factors , such as budget or timeline may automatically disqualify them. However, it is up to do if you want to further communicate with them. You could use the ‘not a good fit email’ from my Prospect to Project email pack or you could choose to engage with them and give them a referral for another interior designer that may be interested.
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Hi 👋🏽 I’m Joanne!
I’m an interior designer, educator and business coach. After studying Economics and Education at uni, the design world beckoned, drawing me to Christie’s in London, where I completed post-grad studies in art & design and then to Hong Kong, where I founded Eclectic Cool, a design firm and design store. . Eclectic Cool represented international brands such as Gubi, &tradition, HAY, Armadillo Rugs & Dinosaur Designs to name a few. My work and store have been featured in Monocle, Conde Nast Traveller, Elle Decor, Expat Living, Cathay Pacific inflight magazines, South China Morning Post and the ABC (Australia) network and more. I live on the south coast of Australia on a country property between the beautiful Australian bush and the Pacific Ocean with my husband and cavoodle. I’m the mum of three adult children.
