Why you Should Use Email Templates in Your Interior Design Business
Email is likely a central part of your communication with clients as an interior designer. It helps us keep on track and creates a vital project record. Whether you're sending proposals, invoices, or updates on a project, you probably find yourself sending many emails every day.
One way to save time and streamline your workflow is to use email templates. An email template is a pre-written email that you can use as a starting point for common types of communication.
Here are some ways using email templates can help your interior design business:
Save time: Instead of starting from scratch each time you need to send an email, you can use a template as a starting point. This can save you time and allow you to focus on other tasks. If I have to send an email more than twice, I always create an email.
Standardise communication: Email templates can help you standardise your communication with clients. This can be especially useful if you have a team, as it ensures that everyone uses the same language and tone.
Stay organised: By creating templates for common types of communication, you can keep your emails organised and easy to find. This can be especially helpful when you're working on multiple projects.
Improve efficiency: Email templates can help you streamline your workflows and improve your overall efficiency. Automating some of your email communication can free up time to focus on other tasks. You can use a tool like Dubsado to automate emails, especially at the beginning of your client journey and up until the end.
Achieve your goals: By having a starting point for an email, you can spend more time thinking about what you want to achieve, especially when dealing with client issues. I always start by writing out what I want to accomplish with the email and then work backwards.
To create an email template, simply write out an email as you usually would and save it as a template in your email client. You can then access the template whenever you send a similar email and customise it as needed.
I like saving my most common emails (besides the client journey emails) in a platform such as Notion. I can easily play around with different versions and ensure I have the right tone before I copy it to my email client.
I have prepared a list of over 60+ emails, especially for interior designers, covering everything from the initial client contact to the off-boarding email, divided into Design Process Stages. Here are a few of the emails that I am providing:
Thank you for your interest in working with me
Here is your Investment Guide
Inquiry Follow Up
Inquiry Call Confirmation
Inquiry/Discovery call reminder
Sorry I am booked/ I am not a good fit
Client Ghosting email
Client Ghosting Re-engagement Email
Response required
Kick off meeting booking
Design Consultation summary email
Trade Day email
Client meeting confirmations
Design approval emails etc
Each email comes with a detailed guide and a short video training to add to your SOPs. Some emails can be uploaded to your CRM some you will back pocket until they are needed. You can find out more information here
I’ve prepared a set of 70+ email templates for you to download in your business. You can buy it here
Hi 👋🏽 I’m Joanne!
I’m an interior designer, educator and business coach. After studying Economics and Education at uni, the design world beckoned, drawing me to Christie’s in London, where I completed post-grad studies in art & design and then to Hong Kong, where I founded Eclectic Cool, a design firm and design store. . Eclectic Cool represented international brands such as Gubi, &tradition, HAY, Armadillo Rugs & Dinosaur Designs to name a few. My work and store have been featured in Monocle, Conde Nast Traveller, Elle Decor, Expat Living, Cathay Pacific inflight magazines, South China Morning Post and the ABC (Australia) network and more. I live on the south coast of Australia on a country property between the beautiful Australian bush and the Pacific Ocean with my husband and cavoodle. I’m the mum of three adult children.
