step 1Your business deserves a proper plan. Let's build one.
The Studio Strategy Session is a 2-hour working session with Joanne that gets into the real mechanics of your design business, identifies what is actually holding it back, and delivers a full written strategic roadmap within 48 hours.
This is not a motivational chat. It's a plan.
FOR THE DESIGNER, TWO+ YEARS IN
You run your own practice. You have real clients and work you're proud of. The creative side isn't what keeps you up at night. The business around it is.
You're taking on work, delivering projects, and trying to grow. But something isn't clicking. You're pricing by gut feel. Proposals eat your weekends. The numbers are a monthly mystery. You're busy, but stuck at a ceiling.
So here's the thing: you're not short on talent. You're short on a clear plan
The Studio Strategy Session is where that changes.WHY THIS EXISTSMost designers are running their business on instinct and good intentions.
That works early on. Then it stops working.
At the two-to-three year mark, a lot of designers hit the same wall: more work, more stress, not significantly more profit, and no real sense of where the business is actually going.
The problem is not that you need to work harder. The problem is that nobody ever taught you how to build the business side of a design practice. Not design school. Not your first clients. Not Instagram.
This session gives you the full picture of what is happening in your business,
and a step-by-step plan to fix it.
THE FRAMEWORKThree steps. One complete plan.
01 — THE PRE-CALL QUESTIONNAIRE
Before we meet, you complete a detailed questionnaire covering your business: your revenue, your clients, your current challenges, what you've already tried, and where you feel most stuck. When we get on the call, we skip the surface stuff and go straight into what actually matters.
02 — THE SESSION
We hold the 2-hour session on Zoom, and it's recorded for your reference. We dig into every part of your business: your positioning, your pricing, your systems, your numbers, your client experience, your offers. Two hours goes fast. We use every minute of it.
03 — THE STRATEGY REPORT
Within 2 business days, you receive a 20-plus page written strategy report. Not generic advice. A specific, structured roadmap built around your situation, your goals, and what to do in the next 90 days. Written in plain language. Actionable from day one.
the deliverablesWHAT YOU WALK AWAY WITH
The 2-hour recorded Zoom session, yours to keep
A 20-plus page Strategy Report covering your business in full
A 90-day action plan: what to fix, in what order, starting now
Clarity on what is working, what needs to change, and what to tackle first
This is the plan. What you do with it is your call.
the investmentUSD $495, full payment.
One session. One report. One clear next step.
The Studio Strategy Session is for designers who are ready to get clear on their business but aren't ready to commit to a full coaching program yet. You get Joanne's full attention, 25-plus years of global experience, working with designers from the US, UK, Australia, Hong Kong and Canada, and a comprehensive written strategy, all delivered within one week.
Head's up: this is not a sales call. It's not a taster session. It's a complete strategic picture of your design business.
WHAT COMES AFTERStep 1 is the plan. Step 2 is the build.
Some designers take the Strategy Report and run with it on their own. The report is built to be actionable without any ongoing support. You have everything you need to move forward.
Others use the session as the starting point for Design for Success, the 12-week 1:1 coaching program that takes the plan and builds it into your business, week by week, with Joanne alongside you the whole way.
Either way, you leave knowing exactly where your business is, what it needs, and what to do first.
THE SHIFTSame designer. Different operating model.
Before
Reactive, week to week
Priced by gut feel
Proposals eat weekends
Numbers are a monthly mystery
Busy, but stuck at a ceiling
After
Intentional, on a plan
Priced for profit
Onboarding runs itself
Numbers reviewed weekly
Profitable, and not working weekends
READY TO GET CLEAR?Let's do it!
Book your Studio Strategy Session below. Once payment is confirmed, you'll receive the pre-call questionnaire and a link to schedule your session.
Questions? Email hello@designinkco.com