Not a ‘numbers’ person?
I help interior designers understand pricing for value & make a profit … with no overwhelm!
Hey there interior designer!
Wanna wake up knowing EXACTLY how to price your interior design services for value and profit?
Launching 15 January 2024
Nailing your pricing strategy is the most effective way to become profitable so that you can spend more time on design and less time managing cash flow
If you are:
✦ Charging by the hour
✦ Bored of simplistic pricing courses that just talk about outdated pricing models
✦ Tired of adding up your costs and adding a random ‘margin’ to represent profit
✦ Researching your competitor’s prices and charging similar with no idea if they are actually profitable
✦ Have heard about value-based pricing but have no idea how to implement it in your business
You already know pricing is important, but it seems, well, kinda boring and confronting
“What if I am not making a profit?”
“Pricing seems hard and complicated. What if it is too difficult?”
“I have so much to do. Pricing isn’t really important, is it? “
“Pricing is easy. I just price the same as everyone else. There’s nothing wrong with that , is there?
If you have ever had any of these thoughts…it’s time to think again…
and tiny little thoughts are getting in the way…
Are you ready?
Learn how to set prices that attract the right clients, win projects and make you money
The Pricing for Value Plan
In 5 days, you will learn how to price your interior design services that goes beyond an hourly rate to ensure efficiency and profitability and be able to talk about the value you offer your clients with clarity.
Transform Your Interior Design Business Through Strategic Pricing!
Are you struggling to set the right price for your interior design services?
Unsure about how to balance your passion for design with the need to make a profitable income?
Pricing for Value is designed to empower you with the skills, strategies, and confidence you need to price your services effectively.
By the end of this course, you will:
📈 Understand the costs associated with your services, enabling you to price with precision.
🎯 Conduct market research to align your pricing strategies with industry standards and client expectations.
📦 Develop tailored pricing packages that not only attract clients but also increase revenue.
🛠 Get acquainted with tools and technology to streamline your pricing and invoicing processes.
Meet Joanne
I’m an interior designer, interior design business coach, content creator, and ex-high school teacher of Business and Economics. My first degree was in Economics- so pricing is my jam!
I’ve been running my own interior design business for 15 years.
I started my interior design business in 2008, establishing an office and retail store in Hong Kong in 2012. Though I studied Economics and Business- I had to figure out ways to run my projects profitably…this is where pricing came in. I realised quickly that discounting my prices, though it won me projects, did not ensure a profit, nor was it particularly creatively rewarding.
This course is based on theory but refined with experience. It is a roadmap that will ensure that you are creating a business that will sustain you for the long haul.
Inside the Pricing for value Plan
you’ll find everything you need to:
→ Price your services profitably
→ Put together a pricing strategy
→ Design package offers for your interior design services
→ Talk to your clients about pricing
→ Help you communicate your value
→ Help you generate consistent income for your design business
If you have ever had to justify your prices to a client or been asked to discount- this course is for you!
Buy the Pricing for Value Course
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Buy the Pricing for Value Course •
This course was made for you!
The Pricing for Value Plan
After Going Through Pricing for Value You Will Have The Skills To Confidently Create a Pricing Strategy that will ensure that you are working at your most profitable every month!
Step-by Step Videos
Each phase of creating your pricing strategy is presented in video format. That means you can watch as I walk you through the process step by step. Making it easy to follow along and build strategy and offers with me, right by your side.
What’s inside Pricing for Value?
Pricing Knowledge & Strategies
Need help to understand pricing? I've taken all of the guesswork out for you. Follow along as I break down the process of how to work out your breakeven rate, pricing margins, and project estimating and pricing. Then we’ll learn what value-based pricing is and how you can quantify and qualify the value you add.
Pricing Toolkit for Interior Designers
Navigating financial spreadsheets can feel so overwhelming. With toolkit in had you will be able to understand how to formulate your prices to make a profit. Allowing you to finally take the guesswork out, pricing at your competitors’ rates, and take back control!
Here’s the breakdown…
MODULE 1
All about Pricing
Everything you need to know about the theory of pricing in a few minutes. We’ll skip the mumbo-jumbo and get down to the brass tacks.
MODULE 2
How to price
Setting your prices can be a minefield. You do not want to be losing money because you have no control. In this module, I’m putting you in the driver’s seat and helping you steer your way through the theory. We talk about cost-plus pricing and why it doesn’t work for an interior design firm as well as introducing effective pricing strategies.
MODULE 3
Competing the right way
Don’t leave money on the table or feel you have to discount to be competitive. You’ll learn how just scouting the competition is not the best way! Your services are not a commodity. We’ll talk about strategic pricing and how we can work with different types of clients, and how to deliver value at every price point.
MODULE 4
Let’s make a profit
This is where we dig deep into strategy. We’ll gauge our value, set our prices, and ensure our messaging aligns with our branding. We’ll also put together packages that offer your clients value at different price points- keeping you competitive while optimizing your profit.
MODULE 5
Let’s talk about money
Hate talking about money and feeling you have to justify your prices? In this module, we’ll discuss talking to clients, how you know if a project will make a profit and how to communicate value and the price you charge.
Each module is around 10 minutes long with around 30-40 minutes of activities to complete, meaning that you can complete the training within a working week!
Less than an hour per day for 5 days will have you pricing for value!
Feeling like you are leaving money on the table?
Yes, you are!
You have no idea what to do first (or second, or third!).
Pricing strategy is overwhelming but what else can you do?
You’ve come across blog posts that talk about ‘charging your worth’ , and ’value-based pricing’ but are light on concrete strategies.
How do you even measure ‘value’ anyway?
What if setting your prices could be a lot easier?
Understand pricing
☞ No more randomly setting prices in line with your competition
☞You’re unique and so are your offers.
☞Let’s ensure your clients can see your value.
Know how to create offers that make you a profit
☞Learn how to create offers so that you can work at different price points without a negative impact on your brand
☞Understand value-based pricing and how it can help you serve your clients better
Learn how to communicate with clients
☞You spend a ton of time sending out proposals only to have clients ask for discounts or ghosting you
☞Learn how to put together and send out proposals that communicate the value you offer so
☞Learn how to support your pricing with effective processes that help you work efficiently maximising your profitabilty
Bonuses
Interior Design Proposal Template for Canva
Beautifully designed & optimised for conversion templates that you can customise in Canva to suit your branding and add to your efficiency
Notion Pricing Workbook
Notion workbook to help you formulate your pricing strategy for reference
Want to price your services strategically? Sign up for the course now!
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Pricing is one of the most important things you can do for the financial health of your business. Don’t worry- I’ll help you step-by-step.
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Unfortunately, spreadsheets are part of our reality as an interior designer and business owner. I’ve made them as simple as possible- all you have to do is enter the information and all the hard calculations are done for you.
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Yes, you probably could if you want to read a lot of manuals and business books for months. I’ve distilled all the information you need to know into one plan, making it easy! And you get the tools too!
FAQs
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Send me an email to hello@designinkco.com
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You can always send me a message in the community and I will help you out.
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Due to the digital nature of this product and access to all the resources, refunds are not available. The advice in this program is for your learning only. For financial advice, please consult your financial advisor.
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The course will be released on January 15, 2024. Please email hello@desiginkco.com if you have any questions
Let’s do this!
for designers who want to make money work on great projects balance design with profit let their talents shine
I’m here to take you to the next level…by helping you understand the ins and outs of pricing and profitability